Articles & Videos

  • 3 Types of Online Calculator and Quiz Tools

    Most calculator and quiz tools provide at least one or more of the following services: converting inputs, predicting the future, or providing recommendations.

  • AI UX-Design Tools Are Not Ready for Primetime: Status Update

    Our research and evaluation shows that there are currently few design-specific AI tools that meaningfully enhance UX design workflows.

  • Why the UX Team Doesn't Get the Credit

    The easier designs are to use, the less users tend to think about the work that went into making them that way. We know good designs are largely the result of your careful efforts — thank you.

  • What is Whitespace?

    Whitespace is an effective principle to achieve a balanced design, making it easier for your users to scan and read. Consider using a consistent spacing system and the proximity principle to achieve a balanced use of whitespace.

  • Breakpoints in Responsive Design

    Breakpoints determine when a webpage may adjust to different layouts. They help designers (and developers) maintain layout consistency across multiple screen sizes, orientations, and devices.

  • Planning Research with Generative AI

    With the proper context, prompts, and scrutiny, AI chatbots can be used to create a successful user-research plan.

  • In-Page Links: 3 Usability Tips

    In-page links help users navigate to specific content sections on the same page. For effective use, use descriptive headings that match the destination, and clearly distinguish in-page links from other links.

  • 3 Tips for More Engaging Remote UX Workshops

    Break the virtual barrier in remote UX workshops by incorporating tangible objects, using different virtual spaces, and varying participant contribution methods.

  • Diary Studies: Understanding Long-Term User Behavior and Experiences

    Participants log daily activities as they occur to give contextual insights about real-time user behaviors and needs.

  • New Users Need Support with Generative-AI Tools

    First-time users of Chinese gen-AI chatbots struggled to understand the tools’ functionality. Better onboarding is necessary to avoid confusion.

  • 10 Usability Heuristics for User Interface Design

    Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.

  • Empathy Mapping: The First Step in Design Thinking

    Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users. The mapping process also reveals any holes in existing user data.

  • When to Use Which User-Experience Research Methods

    Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.

  • Service Blueprints: Definition

    Service blueprints visualize organizational processes in order to optimize how a business delivers a user experience.

  • Journey Mapping 101

    A journey map is a visualization of the process that a person goes through in order to accomplish a goal.

  • The Four Dimensions of Tone of Voice

    A website’s tone of voice communicates how an organization feels about its message. The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm.

  • Between-Subjects vs. Within-Subjects Study Design

    In user research, between-groups designs reduce learning effects; repeated-measures designs require fewer participants and minimize the random noise.

  • UX Research Cheat Sheet

    User research can be done at any point in the design cycle. This list of methods and activities can help you decide which to use when.

  • Usability 101: Introduction to Usability

    What is usability? How, when, and where to improve it? Why should you care? Overview answers basic questions + how to run fast user tests.

  • Usability Testing 101

    UX researchers use this popular observational methodology to uncover problems and opportunities in designs.

  • Why You Only Need to Test with 5 Users

    Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.

  • UX Mapping Methods Compared: A Cheat Sheet

    Empathy maps, customer journey maps, experience maps, and service blueprints depict different processes and have different goals, yet they all build common ground within an organization.

  • Design Thinking 101

    What is design thinking and why should you care? History and background plus a quick overview and visualization of 6 phases of the design thinking process. Approaching problem solving with a hands-on, user-centric mindset leads to innovation, and innovation can lead to differentiation and a competitive advantage.

  • The 6 Levels of UX Maturity

    Our UX-maturity model has 6 stages that cover processes, design, research, leadership support, and longevity of UX. Use our quiz to get an idea of your organization’s UX maturity.

  • When and How to Create Customer Journey Maps

    Journey maps combine two powerful instruments—storytelling and visualization—in order to help teams understand and address customer needs.

  • Top 10 Application-Design Mistakes

    Application usability is enhanced when the UI guides and supports users through the workflow.

  • User Interviews: How, When, and Why to Conduct Them

    User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.

  • F-Shaped Pattern of Reading on the Web: Misunderstood, But Still Relevant (Even on Mobile)

    Eyetracking research shows that people scan webpages and phone screens in various patterns, one of them being the shape of the letter F. Eleven years after discovering this pattern, we revisit what it means today.

  • Checkboxes vs. Radio Buttons

    User interface guidelines for when to use a checkbox control and when to use a radio button control. Twelve usability issues for checkboxes and radio buttons.

  • User-Experience Quiz: 2020 UX Year in Review

    Test your usability knowledge by taking our quiz. All questions and answers are based on articles published last year.

  • Why the UX Team Doesn't Get the Credit

    The easier designs are to use, the less users tend to think about the work that went into making them that way. We know good designs are largely the result of your careful efforts — thank you.

  • What is Whitespace?

    Whitespace is an effective principle to achieve a balanced design, making it easier for your users to scan and read. Consider using a consistent spacing system and the proximity principle to achieve a balanced use of whitespace.

  • In-Page Links: 3 Usability Tips

    In-page links help users navigate to specific content sections on the same page. For effective use, use descriptive headings that match the destination, and clearly distinguish in-page links from other links.

  • 3 Tips for More Engaging Remote UX Workshops

    Break the virtual barrier in remote UX workshops by incorporating tangible objects, using different virtual spaces, and varying participant contribution methods.

  • How to Use the Zeigarnik Effect in UX

    The Zeigarnik effect suggests that unfinished tasks are more memorable than completed ones. In UX design, we can leverage this effect to encourage user engagement and task completion.

  • Error Messages 101

    When humans interact with computers, mistakes and misunderstandings are inevitable. In these situations, good error messages are a vital tool to avoid frustrations and provide a satisfying user experience.

  • Card Sorting: Why & When

    Card sorting studies help understand how users naturally categorize information. This information can help with creating a product's information architecture (IA) that matches users' mental models.

  • Personas 101

    Personas are personified representations of real information about our target audience that enable us to design with real customers in mind. They help us align ideas and apply what we know.

  • Measurement Error in UX Research

    Measurement error is the error we introduce when we measure or observe something about our users. It can come from different sources, such as the number of participants, individual variation between participants, testing environment, or other outside factors. This video helps understand and communicate such measurement errors.

  • UX Design Critiques: 3 Tips for Effective Feedback

    Giving feedback as young designers can feel overwhelming and may often stem from a lack of confidence. Here are 3 tips to help you build confidence providing feedback in UX design critiques. Remember that your insights are valuable, structure your feedback, and provide balanced feedback.

  • 3 Types of Online Calculator and Quiz Tools

    Most calculator and quiz tools provide at least one or more of the following services: converting inputs, predicting the future, or providing recommendations.

  • AI UX-Design Tools Are Not Ready for Primetime: Status Update

    Our research and evaluation shows that there are currently few design-specific AI tools that meaningfully enhance UX design workflows.

  • Breakpoints in Responsive Design

    Breakpoints determine when a webpage may adjust to different layouts. They help designers (and developers) maintain layout consistency across multiple screen sizes, orientations, and devices.

  • Planning Research with Generative AI

    With the proper context, prompts, and scrutiny, AI chatbots can be used to create a successful user-research plan.

  • Diary Studies: Understanding Long-Term User Behavior and Experiences

    Participants log daily activities as they occur to give contextual insights about real-time user behaviors and needs.

  • New Users Need Support with Generative-AI Tools

    First-time users of Chinese gen-AI chatbots struggled to understand the tools’ functionality. Better onboarding is necessary to avoid confusion.

  • Calculators and Quizzes: User Expectations

    Calculators and quizzes provide personalized information. Users approach these tools with an exploratory mindset and appreciate them while making decisions.

  • Generative UI and Outcome-Oriented Design

    GenUI promises highly personalized interfaces — a move from designing for many to tailoring for the individual.

  • Skeuomorphism

    Skeuomorphism involves designing digital interfaces that imitate physical elements, reducing the learning curve for unfamiliar interactions.

  • Homepage Design: 5 Fundamental Principles

    Effective homepages are simple and easy to access, communicate the organization’s and site’s purpose, show engaging content, and prompt users to take action.