Advertising Week

3 Key Reasons to Buy an Analytics Tool for Your Workforce

Navigating the complexity of workforce data can often feel daunting, but it’s a gold mine of insights waiting to be unearthed.

Mastering the Machine: AI Maturity Models for Organizations

The true measure of AI maturity lies not in achieving a universal standard but in how effectively AI is integrated to solve real-world problems and create value in your specific context.

Navigating the ‘Woke’ Generation

Understanding the changing dynamics within Gen Z presents an opportunity for advertisers to innovate and differentiate their approaches.

Say Hello to HI (Human Intelligence)

Used ethically, AI has the potential to actually enhance the authenticity of marketing campaigns by helping marketers identify HI in the wild.

Leading in a Changing World: A Vision for the Future of Leadership

Embracing diversity can have transformative power in the workplace, allowing people to be more seen, more supported, and more heard.

Cookies, CTV, and Consent: Key Talking Points for the Ad Industry in Q1 2024

As the space – and the technology that supports it – continues to emerge and evolve, marketers must keep in mind one thing before deciding whether to embrace any change: their customers.

Bah Humbug! Has Seasonal Marketing Become ‘Too Much’?

Instead of following the crowd, it would be refreshing if a retailer dedicated that valuable seasonal aisle shelf space to support independent brands, startups, and local businesses.

Cookieless Age? More Like the Contextual Renaissance

It’s imperative for advertisers still looking for a post-cookie solution in 2024 to proactively adapt their strategies to feature contextual more centrally.